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Sekondi was founded in 1931, today it is part of Time Products (U. K). The same private company as the beginning, but the court on 6 5% of the watch market in the United Kingdom (GfK data, 2006). With a market share so it is not surprising that Sekondi is currently the UK best selling brand of watches. All the more surprising that it was the British Favorite Watch Brand since 1988 and remained in 2006 became the best seller by volume and value. Show that it has firmly established its position at the forefront of the industry. The reasons for their success are many, and perhaps can be best summed up by their own slogan “Beware> in front of expensive imitations.” Sekondi Soviet watches for sale in western markets Import. They are involved in the original production of both digital and quartz watches. first watches, mechanical Sourcing in Russia and then their production in Hong Kong as quartz technology has become a desired movement. the use of his senses Innovation has been key to success. In the 1980s a number of fashion houses like DKNY, Guess and Gucci started producing their own watches fashion. This was the beginning of a new era competition in the watch industry and began to fight on issues such as the influx of new competitors has increased, the main problem was that the size of the market have not kept pace with the demand for market share . Sekondi Solution The most important values that contributed to the success Sekondi are price, quality and service. EIAs have been chosen before the product is complete. The focus is placed on the buyer to reduce material costs, rather than sell to retailers at a higher price. baselines retail between £ 20 and £ 80 cheaper than their counterparts in the House so prominent. stringent controls quality are tight in the beginning was. Each clock is hand all the damage that has a response rate of less than 1% of his essay, even if they sell more than 1. 6 million hits annually. Wonderful. In addition , end users and resellers continually express their satisfaction with the sales process and after sales support. Brand Revolution Sekondi successfully commercialize their status permanently not only by providing the highest quality products and services, but developed to maintain the will of their main target market, meet 25 -35 Olds. Over the last twenty years, this meant a change of strategy that fashion imposes now the style to be fast and disposable. become the concept of impulse buying is not only a bonus for the retailer, but a staple. Sekondi decided enough, which led to this market and, 2004 and 2005, and the latest seksy A summer to develop. These two identities now account for 20% of total Sekondi. The two lines of watches, which are named, and especially the seksy Eclipse, which emulates both the propensity to high fashion for naming products and creates an identifier more often in the minds of consumers as a single image or a traditional product-code Lodge. The image of women and men suddenly anxious to be provided with the style of haute couture to high street prices with a reliable brand. This sales strategy has been one of the most successful in recent years. Basically, the model that ‘they created, highly effective marketing is in fact guaranteed by a good quality product at a good price. They are ticking all the boxes, which continually generates a considerable amount of work, but also a re-evaluation continues and innovation. Practical Management One of the essential elements of a fashion brand is a quick response on the products. The delivery of a new awakening is Sekondi than three months, so that its “cool hunters a trend in a relatively short time to use. They also facilitate new products every six months to do so. Is a logistical nightmare. But thanks to a specific storage need based innovative use of marketing research and advertising strategies Sekondi one of the lowest moments waiting for the delivery of the watch industry. This was done in a market based rapid evolution of basic modes. At any time, they have some one million watches in stock, are still for sale from 600,000 to 700,000 of this stock in a short period. In addition, they will also label the products for each retailer based on their systems instead Sekondi. This also allows a rapid transition to retail shelves. ‘/ P> Branding The most visible and therefore the most important element of their turnover is quite representative. In 2006, they had a marketing budget of £ 6 million initially, increasing to £ 9 million in early 2007. A considerable effort, have provided impressive results. This budget is dedicated in part on the traditional magazine advertising, including the characteristics of the heat, OK, Closer, Nuts and Zoo. But they have adopted a new advertising campaign kingdoms. Given the prevalence of culture media celebrity come to their brand has been designed with a number of high-level celebrities, most recently Girls Aloud, Take That and Jack Osbourne. They also sponsored television shows expected high audience figures with the 2008 X-Factor. One of the best known forms of power, distinctive idents for commercial breaks, which include a number to be placed on the text of your nearest dealer Sekondi. designated under the program “An Audience with Take That to 1500 texts, the most ever for this type of advertising. Leaving aside for a moment, ads most valuable brand exposure Sekondi have managed to make television advertising in actual sales. The impact of the campaign was filtered through the entire network. It is rare for a client for a particular Watch that demand met by any advertising campaign. The retailer I work for has received an unprecedented number of inquiries and we look seksy exclusively on the impact of TV campaigns. The Future Sekondi Market Travel retail and direct sales opportunities have concluded the added benefit of brand exposure. Customers that have sufficient capital to travel a captive audience throughout the duration of flights. They are most likely due to the in-flight magazine Browse products are presented in, even if they do not buy everything. Other companies benefit advantage if successful Sekondi. Virgin flights were Sekondi advertising, back cover of the summer edition of his newspaper. Sekondi now sell their watches on a number of airlines have flagship stores in major airports and in the process, a number of shops to stores in popular destinations in the United Kingdom local communities and ex-pat in Dubai, Spain , Sharm el-Sheikh and South Africa. Currently, consumers in the United Kingdom account for about half of all sales Sekondi.